CASHMA - Purple Apartment (2022)

Cashma is an R&B artist raised in the small town of Barnesville, GA. As the only child of her black dad and white mom, Cashma grew up seeing both sides of the world and often felt like she didn’t fit in. Seeking solace in the music of one of her biggest inspirations Sade, she gradually learnt how to be unapologetically herself and her music is a reflection of that. Moving to Atlanta at a young age, the introspective introvert has now created a space and sound all of her own.

Her new album Purple Apartment is the result of having her own place to live authentically and to focus and craft her music. Cashma confides, “I’m very introverted so having my own space has always been really important to me. My home is my world. It’s where I party, relax, feel safe, laugh, cry, cook, enjoy my friends, do business and overall where I’ve built my brand. I wanted this project to feel the way I do when I’m in my space, a getaway from the noises of the world. A little piece of heaven.”

Working alongside producer Mike Kalombo Purple Apartment is coated with a nostalgic 80’s flair. Silky, soulful vocals, shimmering synths and vibey, hypnotic melodies provide the foundations for the album, with Cashma showcasing her velvet vocal tone and ability to pen indulgent R&B anthems.