Reverend Bernard Avant - Reverend Bernard Avant & The St. James Gospel Choir (Remastered) (2020) [Hi-Res]

Craft Recordings is celebrating the Gospel Truth with a new reissue campaign dedicated to that Stax Records imprint. Every week, the label drops a digital reissue of a Gospel Truth title culminating in the vinyl, CD, and digital release in September – Gospel Heritage Month – of a newly-curated singles collection. Various digital playlists and lyric videos will also be unveiled throughout the course of the series.

Stax chief Al Bell launched Gospel Truth in 1972, working in close coordination with radio promotions guru/producer/songwriter Dave Clark and Stax staffer Mary Peak Paterson. Early press materials for the imprint indicated that it sought to “carry the message of today’s gospel to the people on the street.” Clark, working as de facto A&R director, emphasized accessibility by pairing traditional gospel talents with young artists well-versed in rock, funk, blues, and soul. Stax creative director Larry Shaw afforded the imprint’s releases the same hallmark of quality as front-line Stax products. Over the course of over two dozen albums and singles, Gospel Truth cast its net further than the classic black American gospel tradition, taking in Indian meditative teachings (Blue Aquarius), white roots music (The Commanders), contemporary choral music (Rev. Jesse Jackson’s People’s Choir of Operation PUSH), and more.